November 27, 2006
MSNBC 10 Marketing Trends for ‘07
MSNBC posts a not too surprising list of trends including consumer segments, traditional and online marketing. Beyond the surprising inclusion that younger people favor the internet as a search tool(you think?) is that so many actually know what the yellow pages are:
Trends in Traditional Media
5. Yellow Pages
According to a study from the Kelsey group, marketers targeting younger demographics should transition away from print. Only 28 percent of teens said they would turn to print Yellow Pages first to find a local business, product, or service, while 47 percent said their first choice would be search engines. And just 44 percent of respondents between the ages and 18 and 34 favored print Yellow Pages.
Read the entire article here.
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