History Of Branding

What is a brand?
Some of the biggest debates on the web and also in companies all over the world are over brand. It's such a big subject and has such importance that people become i...

Inspiration: History of Sampling
The History of Sampling is a visual map compiling the history of music sampling from the jazz greats through the latest hip hop sampling, and everything in between....

A Brief History of Briefs
If you've ever wondered why the piece of paper you write on or are briefed from looks quite like it does then Daniel Mejia has the answer. He's tracked the develop...

Branding is Like Dating
Top product design blog The Die Line has a copy of a presentation that Marcus Hewitt, CCO of Dragon Rouge USA, gave at the HOW Design Conference. Hewitt says that...

The Death Of Brand Positioning
"Positioning" is dead, and McDonald's has just put up the tombstone. But what is really interesting for branding is what is taking its place, Nick Wreden writes in ...

Fun Branding With Wine Labels
Shoppers who want a decent bottle of wine with dinner — but don't know the difference between a sauvignon blanc and a pinot noir — often feel overwhelmed. But m...