March 30, 2007

Green Penguin

Penguin, the book company that was first set up to provide ‘intelligent books at a low price’ have gone green. Rather they are trying to be greener. They say:

“Only 2% of the world’s paper is turned into books, and while we’re proud of all our books here at Penguin, we are mindful that trees have to become paper, some of which will eventually become books.

“So we’d like to tell you what we at Penguin are doing to reduce our effects on the environment. As a well-known frog once said, it’s not easy being green. But at Penguin we are doing our very best.”

So what exactly does that mean? Penguin will now print all monochrome books on FSC paper and they have planted their very own Penguin Wood near Botany Bay.

via Innocent.

Article categories: Branding