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2007 April | Marktd
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April 30, 2007

Google - the greatest brand on earth

by Henry Lambert in Creative Thinking

According to a Millward Brown survey released last week, Google is the most valuable brand in the world. Now once we’ve got past the fundamental issues of monetarising a brands worth, and accepted this, what does that actually mean and could it have happened if Google wasn’t called Google and instead went by it’s original moniker - Backrub?

The Guardian
has put together an interesting article on the power of the brand name.

“Google is the world’s number one brand because it has a brilliant series of services and the best brand name in the world…

“Google is suggestive. The name suggests exhaustive search. I’m sure you know that a googol is a one with many, many zeros after it. When you search on Google, you search on a brand that suggests that it is going to scour every pixel on the many billion pages on the internet and probably find a few more besides.”

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The World’s Local Bank Gets Nasty

by Henry Lambert in TV Advertising

This is the latest TV work for HSBC. We’re not sure if it’s quite right. Yes it has the old ‘Germans think this, whilst the Japanese think that…’ construct but we’re not sure that Grand Theft Auto fits in with the brand.

According to the ad 60% of parents in Japan think computer games are harmless, while 50% of Americans think they contribute to rising crime arguably not a huge cultural divide). HSBC are supporting the ad with this site where you can make your thoughts known.

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Millimeters Matter From Samsung

by Piers Fawkes in Online Marketing, Telecom, Viral Marketing

Pretty fun ‘viral’ from Samsung to promote their slim phones. For a moment we asked how muich of this is CGI, then we realised it didn’t matter. Enjoy.

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Lacoste Modeling Contest In Second lIfe

by Piers Fawkes in Creative Thinking, Fashion, Online Marketing, Youth Marketing

lacosteShock: a brand doesn’t buy an island and build an experience! Lacoste is instead running a best dressed avatar competition. Twist Image says:

There is no island; Avatars submit a photo and description of their Avatars at the Lacoste website. You don’t have to be in Second Life to vote. Simply go to the website and choose who you think should win. Lacoste is hoping to create the top one hundred most beautiful Avatars in Second Life. From there, six Avatars will make it to the finals – three male and three female. Here’s what you win: a virtual photo shoot, one million Linden dollars (divided among the winners), your photos displayed both on the Lacoste site and in a Second Life gallery.

Making Marketing Work In Second Life And Virtual Worlds

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Retail: Japanese Vending Machines

by Piers Fawkes in Retail

Estimates suggest there are 5.6 million vending machines which works out to be one for every 20 people in Japan. Sales from vending machines in 2000 totaled $56 billion! The most common are drink and cigarette machines followed by machines with pornography.

The PhotoMann site has 50 photos of 50 different vending machines.

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April 27, 2007

Classic Ads 4

by Henry Lambert in TV Advertising

TBWA London for the PS2 in 2003

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Nice Graphic Design

by Henry Lambert in Creative Thinking

DSC00365.JPG

Easy Jet are running some lovely ads at the moment.

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Campaign Press Awards

by Henry Lambert in Creative Thinking

harveynics.jpg

It’s been mentioned in a few places that the Campaign Press Awards were a bit odd this year. And why? Because the big winners were all posters that just happened to appear in the press format. The only significant winner with long copy was the Lynx World Cup Agreement ad by BBH.

lynxwc.jpg

So do you reckon the press ad as we know it is dead? Or are we just having an odd year?

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Ninjaaaaaaaaaa!

by Henry Lambert in TV Advertising

Ninjas.gif

We enjoyed watching this. Especially as we’d just been reading this.

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