April 30, 2007
Google - the greatest brand on earth
According to a Millward Brown survey released last week, Google is the most valuable brand in the world. Now once we’ve got past the fundamental issues of monetarising a brands worth, and accepted this, what does that actually mean and could it have happened if Google wasn’t called Google and instead went by it’s original moniker - Backrub?
The Guardian has put together an interesting article on the power of the brand name.
“Google is the world’s number one brand because it has a brilliant series of services and the best brand name in the world…
“Google is suggestive. The name suggests exhaustive search. I’m sure you know that a googol is a one with many, many zeros after it. When you search on Google, you search on a brand that suggests that it is going to scour every pixel on the many billion pages on the internet and probably find a few more besides.”
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The World’s Local Bank Gets Nasty
This is the latest TV work for HSBC. We’re not sure if it’s quite right. Yes it has the old ‘Germans think this, whilst the Japanese think that…’ construct but we’re not sure that Grand Theft Auto fits in with the brand.
According to the ad 60% of parents in Japan think computer games are harmless, while 50% of Americans think they contribute to rising crime arguably not a huge cultural divide). HSBC are supporting the ad with this site where you can make your thoughts known.
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Millimeters Matter From Samsung
Pretty fun ‘viral’ from Samsung to promote their slim phones. For a moment we asked how muich of this is CGI, then we realised it didn’t matter. Enjoy.
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Lacoste Modeling Contest In Second lIfe
Shock: a brand doesn’t buy an island and build an experience! Lacoste is instead running a best dressed avatar competition. Twist Image says:
There is no island; Avatars submit a photo and description of their Avatars at the Lacoste website. You don’t have to be in Second Life to vote. Simply go to the website and choose who you think should win. Lacoste is hoping to create the top one hundred most beautiful Avatars in Second Life. From there, six Avatars will make it to the finals – three male and three female. Here’s what you win: a virtual photo shoot, one million Linden dollars (divided among the winners), your photos displayed both on the Lacoste site and in a Second Life gallery.
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Retail: Japanese Vending Machines
Estimates suggest there are 5.6 million vending machines which works out to be one for every 20 people in Japan. Sales from vending machines in 2000 totaled $56 billion! The most common are drink and cigarette machines followed by machines with pornography.
The PhotoMann site has 50 photos of 50 different vending machines.
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April 27, 2007
Classic Ads 4
TBWA London for the PS2 in 2003
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Nice Graphic Design
Easy Jet are running some lovely ads at the moment.
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Campaign Press Awards
It’s been mentioned in a few places that the Campaign Press Awards were a bit odd this year. And why? Because the big winners were all posters that just happened to appear in the press format. The only significant winner with long copy was the Lynx World Cup Agreement ad by BBH.
So do you reckon the press ad as we know it is dead? Or are we just having an odd year?
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More Stories
Digital Fact Pack
Possibly of more use to our US readers than those from the rest of the world, but AdAge have just created their 2007 guide to the digital world. You can download it here and be… Continue reading
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Disappointing Ads?
There’s a strong sense of history and of quality when it comes to British Advertising. From the work of CDP in 1960s such as “Make Hovis your daily bread” to the Smash Martians of BMP… Continue reading
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A Formula For Creative Meetings
We’ve all been in meetings and brainstorms that have seemed to be a complete waste of time. However, most of us just accept it as a fact of life and move on. Jon Leach however… Continue reading
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How to Discuss Ideas
The ever generous and creative Scamp has provided us with the latest in his excellent line of tips. This time it’s ‘How to Discuss Ideas’. Now I’m sure most of do this sort of thing… Continue reading
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No More Landing Pages
If you ever receive an email and click through but come to a generic home page do you get a bit wound up? It’s one of the most common causes of a lost sale or… Continue reading
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Gaia
A cross between Second Life, MySpace and Habbo Hotel, Gaia is the latest social network to cause a buzz.
Aimed primarily at teenagers, Gaia allows users to select an avatar, customise and then explore the 2D… Continue reading
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Design - Review Of Salone Del Mobile 2007
Last week we dashed by Milan to get a quick fix on the design trends being reflected in the work at Italy’s global design fair Salone Del Milano. In 24 hours we visited i Fuori, the Zona Tortana and many more show spaces. Here are some of the observations we made from our in-out trip: Continue reading
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London’s Free WiFi
London finally has ubiquitous wireless internet access, or at least The City of London - a square mile in the heart of London consisting primarily of financial executives. Provided by The Cloud, all of… Continue reading
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Internal Branding At Facebook
When Facebook wanted to smarten their offices, they turned to graff artist David Choe to paint their buildings. Continue reading
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Sponsorship Opportunity: PSFK Conference London
We are still looking for a few sponsors to sit beside the likes of Imagination and Anomaly. Sponsors are essential partners for making our events work. Sponsors get high profile visibility before an influential audience of creative thinkers in the advertising, design and media sectors. Continue reading
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A Party Against Sponsored Parties
Does the copy in an invite for a New York party on Wednesday April 25 reflect the attitude towards the deluge of brand sponsored parties? Continue reading
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PSFK Conference London Speakers
On 1st June, PSFK presents a series of presentations and discussions by leading innovators over the course of a day. The morning will focus on evolving new trends and ideas; the afternoon will look at future design and new marketing.Confirmed Speakers Niku Banaie, Naked Communications Régine Batty, We Make Money Not Art Mike Butcher, TBites Russell Davies, Open Intelligence Agency Jeremy Ettinghausen, Penguin Books John Grant Tamara Giltsoff, OZOlab brand Beeker Northam George Parker, Madscam Iain Tait, Poke Diana Verde Nieto, Clownfish Faris Yakob, Naked Communications Johnny Vulkan, Anomaly Many more speakers to be confirmed. Continue reading
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Making A Great Widget
Marc Schiller makes a great point about why the Saturday Night Live widget should prove popular - for both web users and NBC… Continue reading
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New Adventures In Newspaper Advertising
An article looks at how the Philadelphia Inquirer is blending advertising and content to create new opportunities for the paper and brands… Continue reading
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Profile Ads In Mobile Gaming
An article looks at a new type of advertising called Profile Ads that Coke is testing in Asia. Continue reading
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