April 27, 2007

Campaign Press Awards

by Henry Lambert

It’s been mentioned in a few places that the Campaign Press Awards were a bit odd this year. And why? Because the big winners were all posters that just happened to appear in the press format. The only significant winner with long copy was the Lynx World Cup Agreement ad by BBH.

So do you reckon the press ad as we know it is dead? Or are we just having an odd year?

Article categories: Creative Thinking

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