Alfa Romeo 159 Ad or how not to do it

Last week we posted the new Skoda Fabia ad which we’d first seen on Scamp’s blog. He’s now followed the post up with a ‘How not to do it’ comparison between the Skoda ad and the new Alfa Romeo spot. Here’s a couple of highlights:

“Good - emotional sell; Bad - rational sell

“Bad - laundry list of product features; Good - say one thing and say it well

“Good - highly creative visual treatment; Bad - highly familiar visual treatment”

“Interestingly, although I now know every feature of the new Alfa 159, I don’t have any interest in it. And whereas the Skoda doesn’t tell me any of its features at all, merely making a whimsical claim to be “full of lovely stuff” - I’m far more interested to find out what those features actually might be.”