May 15, 2007
In Favor of Corporate Blogs
Russel Davies had an interesting article run in Media Perspective entitled “How blogs can bring progressive brands closer to customers” in which he highlights how Innocent Drinks has effectively utilized their blog.
His basic argument in favor of corporate blogs is that they enable a direct line of communication between consumers and companies and that their transparency allows for more acurate feedback.
The first great thing about it; the channel actually exists. There’s a direct, live channel right there on the Innocent website that can host the conversation, un-mediated by anyone else….
Secondly, while conventional market research can be incredibly distancing and abstract, there’s something very visceral and clarifying about the way people comment on your blog. They write exactly what they want to say and you confront it with no filter. It’s the difference between hearing what people say in a focus group and having them come round your house to say it.
Russel Davies: How blogs can bring progressive brands closer to customers
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