June 13, 2007
The Lynx Effect
We’re fans of the tactical ad here at IF! and with this year’s Big Brother there have been plenty of opportunities. However, our favourite so far is this effort from BBH.
The context: Big Brother launched with a house full of eleven women. They then introduced a young man, Ziggy to the house. One of his first tasks was to go on a mini date with each of them. The girls loved him.
The ad:
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