Travel Widgets

STA Travel specialise in providing students and young people with tailored travel arrangements. As a result they’re probably a brand that has been suffering from the trend that has seen young audience move away from traditional media consumption and in particular onto the web.

Rather than try to disrupt and interrupt STA Travel and electricArtists came up with a better way to engage with their customers. They gave them something back in the form of widgets and applications for their Facebook and Myspace pages.

Marc Schiller of electricArtists had this to say:

“For STA Travel’s customer base (the college market) today it’s less about “browsing” the web and more about “clipping” the web.

“The marketing team at STA Travel not only “got” the importance of branded utilities but they also knew that they needed to embrace change quickly.

“I’m pleased and excited to announce that earlier today, eight weeks after our initial meeting, my colleagues at electricArtists and at STA Travel have launched an initial suite of four customizable travel tools that can be used to assist in everyday travel planning. The four widgets are:

* a trip countdown widget the shows the days until your departure.
* a weather comparison widget that shows the weather not only where you are now, but where you’re headed.
* a travel to-do list widget that helps you organize you packing and shopping lists.
* a special offers widget that streams to your desktop the latest low-priced fares”