August 30, 2007
PSFK got featured in Brand Strategy magazine (again). This time they looked at the theme of ‘Is there a trendspotting theme?’ An oldie subject but a constant discussion.
Click to download.
There’s an interesting site created by HP that takes a deep look at Burton, the snowboarding company. It’s a pity it’s all in Flash but it’s a good profile anyway.
August 29, 2007
- Abraham Events
- ARTISTdirect / MediaDefender, Inc.
- Canvas Atelier
- Cohn & Wolfe
- D/R Added Value
- Fraser Communications
- Goodby, Silverstein & Partners
- Grey SF
- Leo Burnett USA
- Look-Look, Inc
- Music Interactive
- Nike, Inc.
- Raz Public Relations
- Rodgers Townsend
- San Diego Union-Tribune
- Sanctuary Records
- Seso Media Group
- Seven Productions
- Sony BMG
- Sweet Talk Public Relations
- The Disruption Consultancy
- Visa USA
- XLR8 Mobile
August 28, 2007
Last week we published a photo of a McDonalds we passed in Moscow. The New York Times follows up with an article on the new design sweeping European McDonalds.
The Golden Arches are going upscale. Aiming to create a more relaxed experience in a sophisticated atmosphere, McDonald’s is replacing bolted-down plastic yellow-and-white furniture with lime-green designer chairs and dark leather upholstery. It is the restaurant chain’s biggest overhaul in more than 20 years and, with its franchisees, it plans to spend more than 600 million euros ($828 million), remodeling 1,280 European restaurants by the end of this year… The designs range from “purely simple,” with minimalist décor in neutral colors, to “Qualité,” featuring large pictures of lettuces and tomatoes and gleaming stainless steel kitchen utensils, like meat grinders.
“Just because you’ve got a huge ad budget, doesn’t mean you aren’t a challenger brand”
August 23, 2007
Pretty amazing look-up when you get to the second floor and wait for the elevator up to the gallery (which is work a look too). Designed by George Sexton Associates, we think. Click to enlarge.
After purchasing YouTube last November for $1.65 billion, Google has yet to show how they plan on getting their money back. It’s been assumed that this would come from some sort of ad revenue scheme, but just how has remained a mystery. Last night, they announced that they were introducing a new type of video ad that was “unobtrusive and kept users in control of what they saw.”
After starting a video, the new ads will pop up on the bottom fifth of the window - similar to news updates on TV. The ad will stay there for about 10 seconds if left alone. However, the viewer has the option of closing the ad after it pops up, or alternatively, clicking on the ad. If clicked on, their current video will pause and a new window will open and a video ad will begin playing. When the video ad is over, the window will close and the original video will resume from where it stopped.
The New York Times reports:
“What we have come up with is a user-controlled ad format that is engaging,” said Eileen Naughton, Google’s director for media platforms. “We want our users to be able to accept and choose what type of advertising they engage in.”
For now, Google will place the ads only on video clips of its content partners — the more than 1,000 small and large media companies that have licensed their videos to YouTube. By doing so, YouTube will avoid the potential liability of having ads appear on copyrighted clips it is not authorized to display. And it will also prevent ads from playing on clips generated by users whose message may not be to the liking of advertisers.
The revenue from the ads will be split between the media partner and YouTube. Ms. Naughton said Google would charge advertisers $20 for every 1,000 times the ads were displayed. Google said the ads would begin appearing today throughout the site. Ms. Naughton also said advertisers would be able to take aim at specific channels and genres, as well as demographic profiles, geography and hour of the day.
Independent research company, Luxury Institute, which focuses it’s research on only the top 10% of America’s wealthy, has created a list of the top ten myths about wealth and luxury from a marketing and branding perspective. In it, they dismiss many long held assumptions that America’s super wealthy are all drinking Cristal on their Yachts and throwing money at anything that moves.
In actuality, they’re typically very hard working, savvy consumers who are value conscious and have acute brand recognition. Most spent years working long hours to get where they are and continue to adhere to smart business practices by actively seeking out both quality and value in their purchases. Their ability to define true luxury, individually, and as a group, is laser-accurate. Also due to the long hours most wealthy people work, their reliance on the internet is even stronger. They rely on trusted websites for reviews and ratings and do fairly compressive research online before making purchases.
Another interesting conclusion of the report is the growing demand for luxury services as opposed to luxury goods. Expensive stuff is just a tiny piece of the pie, and innovative services including everything from wealth management to simple child care for the ultra elite are expected to become more abundant and profitable in the future.
And apparently, the most under-served wealthy are those with a new worth from $ 1 million to $50 million, particularly in luxury services.
For a more complete synopsis of the report, check out Brand Strategy’s comprehensive summary.
It’s almost a year since we started to talk about Branded Utility - a term that suggests that successful brands in the future need to be useful. Since that time we’ve seen discussion across the… Continue reading| Comments
Irreverent British soft drink, Tango, have created a new campaign. With a nod to modern celebrity culture, the campaign maintains Tango’s infamous irreverent tone with the press ads centred on the idea that Tango has… Continue reading| Comments
A couple of weeks ago we posted about the O2 Cocoon we’d been given to try out. As part of the scheme with bloggers O2 have been feeding us little bits and bobs about the… Continue reading| Comments
The Guardian has a post on the online video monolith that is YouTube. Titled ‘How do you beat YouTube’ the article outlines the alternatives and questions how a technology that wasn’t as good, had unfriendly… Continue reading| Comments
At the PSFK Conference Los Angeles, Jason Oberfest will reveal how the LA Times is working on building a content business in a digital era - and will present for the first time, new web… Continue reading| Comments
To promote Westin Hotels as ‘places of renewal’ they’ve created an interesting ‘immersive’ campaign in a host of US cities. Usually hectic places such as subway carriages have been turned into places of renewal such… Continue reading| Comments
Jakob Nielsen is one of the most revered web design gurus on the internet. However, he’s also one of the most hated. The reason for this is that Nielsen is a huge fan of useability… Continue reading| Comments
Coke have scored a hit with their beautiful Happiness Factory ad which has down the rounds over the last couple of months. They’ve also created an even longer version of the film which you view… Continue reading| Comments
While we weren’t to keen on the AAAA Conference, one of the highlights was Ed Cotton and Aki Spicer’s session on blogging the agency.
Ed Cotton is the author of Influx Insights, BSSP’s trends and insights… Continue reading| Comments
We really love the new Sky Movies online ad. Clearly influenced by the Japanese art form of Pika Pika it’s well worth a watch:
Sky Movies… Continue reading| Comments
Hey guys, we’re going to be in Paris next Wednesday, Thursday and Friday. Who wants a coffee? Continue reading| Comments
Panel includes Tony Pierce (LAist) , Emmanuelle Richard (Vogue), Jeff Miller (Thrillist LA), Shana Nys Nambrot (Flavorpill LA).TRANSPORTING CULTURERoberto Espinosa and Michael Powers present their investigative film on the car culture of Los Angeles and how subtle changes to transport environment could lead the whole world to a better alternative.THE FUTURE OF CONTENTDavid Merkoski of Frog Design leads al panel discussion on the possible futures for entertainment content and the business models behind them. Panel includes Ezra Cooperstein (Current TV), Rafat Ali (PaidContent.org) and Kenny Ochoa (Sony BMG).THE CHANGING FACE OF PHOTOGRAPHYAndrew Delaney, Director of Photography at Getty Images, examines how imagery is changing in the light of crowdsourcing and the ongoing digital image revolution.KALEIDOSCOPEA panel chaired by Juan Guillermo Tornoe looks at the Hispanic market, its relationship with traditional America, its similarities, its differences and the important trends developing within it.An Afternoon of Creative Ideas includes:LOS ANGELES TIMES 2.0Jason Oberfest reveals how the LA Times is working on building a content business in a digital era.TRENDS & STARBUCKSThe coffee company’s chief trends person Jean-Marie Shields explains how understanding trends are vital for Starbucks future.OUR ROLE IN YOUR NEW WORLDConn Fishburn, Director of the Advanced Strategies Group at Yahoo! Continue reading| Comments