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2007 August | Marktd
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August 30, 2007

The Trend In Trendspotting

by Piers Fawkes in Market Research

PSFK got featured in Brand Strategy magazine (again). This time they looked at the theme of ‘Is there a trendspotting theme?’ An oldie subject but a constant discussion.

Trend In Trendspotting

Click to download.

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Inside Burton

by Piers Fawkes in Brand Experience, Branding, Influencer Targeting, Retail, Youth Marketing

Picture 68

There’s an interesting site created by HP that takes a deep look at Burton, the snowboarding company. It’s a pity it’s all in Flash but it’s a good profile anyway.

Burton

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August 29, 2007

Here’s Who’s Going To PSFK Conference Los Angeles… Are You? Are Your Clients?

by Piers Fawkes in Creative Thinking

  • Abraham Events
  • Advanta
  • ARTISTdirect / MediaDefender, Inc.
  • Canvas Atelier
  • Cohn & Wolfe
  • D/R Added Value
  • Dialogue
  • Fraser Communications
  • Goodby, Silverstein & Partners
  • Grey SF
  • Iconoculture
  • Jackson/rive
  • Leo Burnett USA
  • Look-Look, Inc
  • Music Interactive
  • Nike, Inc.
  • Nokia
  • Paradigm
  • Raz Public Relations
  • Rodgers Townsend
  • RPA
  • San Diego Union-Tribune
  • Sanctuary Records
  • Seso Media Group
  • Seven Productions
  • Sony BMG
  • space150
  • Sweet Talk Public Relations
  • The Disruption Consultancy
  • Visa USA
  • XLR8 Mobile

Come: http://www.psfk.com/psfk-conference-los-angeles

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August 28, 2007

McDonalds Redesign In Europe

by Piers Fawkes in Food & Drink, Retail

mcdonalds=

Last week we published a photo of a McDonalds we passed in Moscow. The New York Times follows up with an article on the new design sweeping European McDonalds.

The Golden Arches are going upscale. Aiming to create a more relaxed experience in a sophisticated atmosphere, McDonald’s is replacing bolted-down plastic yellow-and-white furniture with lime-green designer chairs and dark leather upholstery. It is the restaurant chain’s biggest overhaul in more than 20 years and, with its franchisees, it plans to spend more than 600 million euros ($828 million), remodeling 1,280 European restaurants by the end of this year… The designs range from “purely simple,” with minimalist décor in neutral colors, to “Qualité,” featuring large pictures of lettuces and tomatoes and gleaming stainless steel kitchen utensils, like meat grinders.

[via Influxinsights]

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Fly Virgin America To The PSFK Conference Los Angeles

by Piers Fawkes in Creative Thinking

200708281227

Virgin America are giving PSFK Conference Los Angeles attendees a 10% discount on flights to LAX. Thanks guys!

Simply, book your tickets for the conference here - and we’ll send you a link.

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Strawberry Frog’s Ad In Fortune

by Piers Fawkes in Creative Thinking

 Photos Uncategorized 2007 08 27 Picture 2

“Just because you’ve got a huge ad budget, doesn’t mean you aren’t a challenger brand”

Via: scott goodson’s writings

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August 23, 2007

Retail Inspiration: Ceiling Of Louis Vuitton, Paris

by Piers Fawkes in Retail

Ceiling Lv-1

Pretty amazing look-up when you get to the second floor and wait for the elevator up to the gallery (which is work a look too). Designed by George Sexton Associates, we think. Click to enlarge.

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Google Introduces New Type of Video Ad

by Industrial Brand in Entertainment, Media Planning & Strategy, Online & Web Services, Online Marketing

youtubevideoad.JPGAfter purchasing YouTube last November for $1.65 billion, Google has yet to show how they plan on getting their money back. It’s been assumed that this would come from some sort of ad revenue scheme, but just how has remained a mystery. Last night, they announced that they were introducing a new type of video ad that was “unobtrusive and kept users in control of what they saw.”

After starting a video, the new ads will pop up on the bottom fifth of the window - similar to news updates on TV. The ad will stay there for about 10 seconds if left alone. However, the viewer has the option of closing the ad after it pops up, or alternatively, clicking on the ad. If clicked on, their current video will pause and a new window will open and a video ad will begin playing. When the video ad is over, the window will close and the original video will resume from where it stopped.

The New York Times reports:

“What we have come up with is a user-controlled ad format that is engaging,” said Eileen Naughton, Google’s director for media platforms. “We want our users to be able to accept and choose what type of advertising they engage in.”

For now, Google will place the ads only on video clips of its content partners — the more than 1,000 small and large media companies that have licensed their videos to YouTube. By doing so, YouTube will avoid the potential liability of having ads appear on copyrighted clips it is not authorized to display. And it will also prevent ads from playing on clips generated by users whose message may not be to the liking of advertisers.

The revenue from the ads will be split between the media partner and YouTube. Ms. Naughton said Google would charge advertisers $20 for every 1,000 times the ads were displayed. Google said the ads would begin appearing today throughout the site. Ms. Naughton also said advertisers would be able to take aim at specific channels and genres, as well as demographic profiles, geography and hour of the day.

New York Times: Google Aims to Make YouTube Profitable with Ads

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Wealth & Luxury Myths Revealed

by Industrial Brand in Brand Experience

Independent research company, Luxury Institute, which focuses it’s research on only the top 10% of America’s wealthy, has created a list of the top ten myths about wealth and luxury from a marketing and branding perspective. In it, they dismiss many long held assumptions that America’s super wealthy are all drinking Cristal on their Yachts and throwing money at anything that moves.

In actuality, they’re typically very hard working, savvy consumers who are value conscious and have acute brand recognition. Most spent years working long hours to get where they are and continue to adhere to smart business practices by actively seeking out both quality and value in their purchases. Their ability to define true luxury, individually, and as a group, is laser-accurate. Also due to the long hours most wealthy people work, their reliance on the internet is even stronger. They rely on trusted websites for reviews and ratings and do fairly compressive research online before making purchases.

Another interesting conclusion of the report is the growing demand for luxury services as opposed to luxury goods. Expensive stuff is just a tiny piece of the pie, and innovative services including everything from wealth management to simple child care for the ultra elite are expected to become more abundant and profitable in the future.

And apparently, the most under-served wealthy are those with a new worth from $ 1 million to $50 million, particularly in luxury services.

For a more complete synopsis of the report, check out Brand Strategy’s comprehensive summary.

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More Stories

Interview w/ Johnny Vulkan on Being Good

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Tango Back From Rehab

Tango Back From Rehab

Irreverent British soft drink, Tango, have created a new campaign. With a nod to modern celebrity culture, the campaign maintains Tango’s infamous irreverent tone with the press ads centred on the idea that Tango has… Continue reading

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O2 Cocoon

O2 Cocoon

A couple of weeks ago we posted about the O2 Cocoon we’d been given to try out. As part of the scheme with bloggers O2 have been feeding us little bits and bobs about the… Continue reading

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Competing with YouTube

Competing with YouTube

The Guardian has a post on the online video monolith that is YouTube. Titled ‘How do you beat YouTube’ the article outlines the alternatives and questions how a technology that wasn’t as good, had unfriendly… Continue reading

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Stop the Bullets. Kill the Gun

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PSFK Conference Speaker: Jason Oberfest (LA Times)

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Classic Ads 6

Classic Ads 6

Genius… Continue reading

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Westin Hotels

Westin Hotels

To promote Westin Hotels as ‘places of renewal’ they’ve created an interesting ‘immersive’ campaign in a host of US cities. Usually hectic places such as subway carriages have been turned into places of renewal such… Continue reading

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An Interview with Jakob Nielsen

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Jakob Nielsen is one of the most revered web design gurus on the internet. However, he’s also one of the most hated. The reason for this is that Nielsen is a huge fan of useability… Continue reading

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Happiness Factory

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Coke have scored a hit with their beautiful Happiness Factory ad which has down the rounds over the last couple of months. They’ve also created an even longer version of the film which you view… Continue reading

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Agency Blogging

Agency Blogging

While we weren’t to keen on the AAAA Conference, one of the highlights was Ed Cotton and Aki Spicer’s session on blogging the agency.

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Pika Pika

Pika Pika

We really love the new Sky Movies online ad. Clearly influenced by the Japanese art form of Pika Pika it’s well worth a watch:

Pika Pika

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PSFK In Paris

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The Agenda For The PSFK Conference Los Angeles

The Agenda For The PSFK Conference Los Angeles

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