September 18, 2007

Digital Youth Destroy & Rebuild Everything

by Piers Fawkes

Picture 89

I was thinking about these two slides when a close friend asked for some advice about an interview at a record company. A lot of people in the music business seem to be rather glum these days but if you look at the music scene in a different angle - maybe the business has never been better. Simply amazing new services like Last.FM, Pandora and Amie Street have emerged to provide new ways to consume music. The problem is that where people think the business should be, is in the business of selling units of music. New services are turning that on their head - watch out for RCRD LBL launching later this year with its branded brought-to-you-by play.

Picture 88

The second slide here preceded the first one when I showed them. The slides were prepared for a presentation to a large industrial company I gave a couple a weeks ago and this section of the pres was on the ‘Digital Native’ (somewhat inspired by something Josh Spear once said to me). What these digital natives seem to be doing is causing a lot of creative chaos and making amazing new business models as they do it. They appear to fuel the growth of services like Facebook and YouTube which threaten to destroy companies in established sectors, and then they go and destroy those services by coming up with new and more interesting concepts.

Article categories: Youth Marketing

Article Link | Add To Delicious Add To Digg Add To Stumble Upon | Email This | |

Subscribe

About Marktd

    Marktd aims to inspire an audience of creative minds in the marketing and advertising industries and beyond. It is published by PSFK. contact us.

Sponsored by PSFK

Advertise On Marktd

Hosting Provider

Sponsored Links