Wilkinson Sword’s Fight For Kisses

Camouflage
An article on the Tate Gallery's Tate Etc site describes the history of camouflage. Apparently it was first conceived by Lieutenant Commander Norman Wilkinson who, ...

Product Design: Limited Edition Candy
The Consumed column of the New York Times looks at the successful use of 'limited edition' runs by confectionary makers: Many big-brand candies in prominently labe...

Remaining Relevant
In the fight to remain relevant, 30 second commercials may use a new tool - relevance. New technology from International Media Distribution will allow advertisers t...

Gaming By A Japanese Snack Brand
Communities Dominate Brands has an interesting write up about Tohato - a Japanese snack maker - who owns two brands "Habanero" and "Satan Jorquia". They launched a ...

Why Pay Attention to Social Media? Because Companies Have No Choice
On her blog What's Next, BL Ochman gives a lot of thought about why brands should get involved with social online media. Here are her quick suggestions on how can ...

How Gü Got Big
The Telegraph has an interesting article on the success of the Gü chocolate cake in the UK. It seems that everything was managed at a brand level to get consumers,...