October 31, 2007
Craig Davis, the World Wide Creative Director of JWT has his own company blog. His latest post details the most awarded TV ads made this year. There aren’t many surprises except that the quality of entries hasn’t been all that high. Here’s the list:
- Happy Dent, White
- Coke, GTA
- Dove, Evolution
- Sony Bravia, Paint
- Axe, Crashes
- Coke, Happiness Factory
- Combos, Fever
- Skittles, Rabbit
- Toyota, Humanity
- Ariston, Aqualtis
“The language of aesthetics: order, variety, contrast, symmetry, tension, balance, scale, texture, space, shape, light, shade and color. This is the language of form.”
Adland have an amazing 4 min collage of the work of Paul Rand for his posthumous induction to the One Club Hall of Fame.
Another outing of poor PR work - Gawker reacts to a publicist by publishing their email and deliberately omitting their client’s name:
“I noticed that last year Gawker covered the CLMP Spelling Bee and that a Gawker photographer was in attendance last night. I was wondering if anyone from your team was covering? It was apparent that sponsor, [Redacted] Vodka, definitely added an extra element to the evening for the contestants and guests! It would be great if you could mention that contestants sipped on [Redacted] Vodka Martinis!”
October 30, 2007
Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching… The following is just the last month’s list of people and companies who have been added to my Outlook blocked list. All of them have sent me something inappropriate at some point in the past 30 days. Many of them sent press releases; others just added me to a distribution list without asking.
Here’s our take on this. We hold the belief that PR is probably the only marketing discipline that can keep up with the speed and dynamism of the social media. Advertising agencies spend too much time concentrating on campaigns that stretch over time to even cope with social media and digital agencies were set up to operate just like ad agencies - they can’t react minute by minute.
PR agencies have worked day-by-day with papers and magazines for a long time now but when it comes to social media they seem to have forgotten everything the learned - out with relationship building and subtle plays and in with an ad-agency style tool: spam.
1. VW: Snowplow
2. Apple: 1984
3. AlkaSeltzer: Spicy Meatball
4. Starbucks: Glen
5. Wendy’s: Where’s the Beef
6. Levi’s: Drugstore
7. Guardian: POV
8. Nike: If you let me play sports
9. Pepsi: Cindy Crawford
10. Guinness: Surfer
You cna watch the films and read Tangerine Toad’s comments here.
To promote the iPod Touch Apple’s agency TBWA/Chiat/Day have turned to an 18 year old Englishman named Nick Haley. He created an ad in September for the just released Touch and it was picked up in LA.
Here’s the official version:
Here’s Nick’s version:
Rob Walker is on a bit of a mission right now spotting ‘Counterfunctionality’ in product design. He first spotted this in wrist watches with difficult to read faces and now he spots this bookcase. Mr Walker says:
One might fairly wonder what the upside of this approach is, over, say, a perfectly stable bookshelf. To echo Jonah Berger’s point in the column, regarding watches that do a less-than-optimal job of telling you what time it is, this seems like another object whose main value is that it “provides more information” about the owner. And part of that value is that not many others will swarm in to buy the thing and water down its identity value, because most people will want a shelf that doesn’t move.
In an article entitled ‘the Supermarket of the Struggling Artist’ in New York magazine, Arianne Cohen gets a job at Trader Joe’s in NY to join all the other aspiring Filmmakers, actors, fashion students and marial artists. She explains why you get a different attitude with the store clerks at Trader Joes:
Vinny tells me to come at midnight for a tasting party. “You’re held to a higher standard here. Unlike at Shop Rite, you need to tell customers about their food.”
I arrive to find 45 employees gathered around fold-up tables along the meat wall. Ten crew members from the morning shift are here, along with dozens of artists of indeterminate art—only the fashion graduates are discernible, in buttoned cardigans and tank tops created from Trader Joe’s T-shirts. It’s a cliquey crowd, not unlike high school, but devoid of Queen Bee girls and King Jock guys. It seems odd to me that such a smart, creative group would come back at midnight by choice. Melody Louisdhon, a bubbly girl I’ve seen many times, stands giggling in the corner, despite the fact that she no longer works here. She came because, for these kids, the city can be a hostile place. It’s a cabless lifestyle of fearing the mailbox, and college friends who have moved on to jobs in their fields and who don’t understand.
The tasting features friends who understand and free grub. And sex. The crew can seem like an ongoing soap opera of sleeping around. Much of the sex is born out of the job: Crew members are constantly mobile, able to strategically station themselves alongside whomever they’d like. Once the store empties at night, I watched flirting extend to groping. After work, they frequent Beauty Bar down the street and sometimes go home together. It’s the only activity they can afford.
The tasting buzzes with last night’s gossip, something about a crew member sleeping with his girlfriend’s roommate. He’s a “Trader Joe Ho,” a term mainly reserved for guys, who see far more action than you’d expect for impoverished grocery workers.
Friend of IF! and serial blogger Marcus Brown, AKA The Kaiser, recently interviewed Kris Hoet, Microsoft’s marketing manager for MSN Windows Live. In it he espouses the benefits that Microsoft is delivering through marketing as… Continue reading| Comments
Lee over on Serendipity Book has found 11.5 organisational traits that you can implement to ensure that your company is as creative as possible. Taken from Robert I. Sutton’s Weird Ideas that Work book, the… Continue reading| Comments
When you buy a pair of Strolz handmade ski boots in Lech am Arlberg, Austria, the boots you receive come packed in… Continue reading| Comments
YPulse has a video from their 2007 Mashup talk of Melanie Strong, the U.S. brand manager for NikeiD - the customized store Continue reading| Comments
Following the announcement of Microsoft’s investment in Facebook, Attention PR founder Curtis Hougland shared some thoughts with PSFK about what advertisers must do to succeed on social networks:
Advertising can certainly be profitable in social networks.
After… Continue reading
This is the latest UK work from the Samaritans charity by BBDO… Continue reading| Comments
Mini have come up with a rather smart marketing experience - The Other Lunch Break. This month they’ve been offering anyone who comes along the opportunity to learn something new. For example: you can learn… Continue reading| Comments
We just stumbled upon FFFFound!, a great new web service that allows users to post images they like. Nothing new there. However, the service can also recommend images users might like based on… Continue reading| Comments
We’ve had a little bit of press in the last few days over at the Behance network, Conde Nast’s Portfolio and the Kineda blog. Continue reading| Comments
As part of it’s Ginga football campaign, Nike commissioned Brazilian artists and producers to create content for a special film it put together. The idea was that a select group of Brazilian players would breathe… Continue reading| Comments
We spotted these posters by Nikelle Orellana over on The Serif and liked them so much that we decided to share them with you… Continue reading| Comments
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As you’ll no doubt have noticed, one of the companies we most admire at the moment is Minneapolis start-up Zeus Jones. We asked Adrian Ho and the guys a… Continue reading| Comments
Fallon London are on a bit of a role at the moment. This is their latest ad for the Sony Walkman and is the first Monophonic Ad of all time. 128 musicians play only note… Continue reading| Comments
The idea of successful advertising creating ‘relevant distinctiveness’ was one that the British Agency BMP promoted. It’s an often forgotten concept or one that is poorly articulated.
Here’s a nice example from Lexus and Team One… Continue reading| Comments