October 5, 2007
Guide to London Agencies’ Thinking
We’ve been digging through some old files and found this rather excellent description of the way certain London agencies go about solving problems:
“BBH seem to focus more on the understanding of the product. I’m not sure who said it, but the whole ‘interrogate the product until it confesses’ would be BBH’s mantra, while at BMP it would be ‘interrogate the consumer until they confess’. Meanwhile, other agencies such as HHCL probably focus more on the competitive set and ‘doing things differently’. They always set out to look for the rules of the category and then break them.”
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