October 3, 2007
London 2012 - Adidas Channel
To celebrate being the Official Sportswear Partner of the 2012 London Olympics, Adidas has launched its own YouTube channel. Based on the ‘Impossible is Nothing’ campaign, the channel features ’some of the world’s greatest athletes right into the heart of one of the world’s greatest cities. Including 100 metre champion Tyson Gay going toe-to-toe with the Millennium Bridge and BMX stunt queen Shanaze Reade taking on the Thames.’
There’s also the opportunity for viewers to become involved themselves by submitting a video of them showing an urban twist on an Olympic or Paralympic event.
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