October 4, 2007

Play-Doh - Sony Bravia

So the third installment of the Sony Bravia is almost upon us. The spot premieres tomorrow but Sony have put up the full length version on the campaign’s microsite to give those in the know a sneak preview.

If Samsung or Panasonic had done this ad we’d think it was great, but following on from Paint and in particular Balls it just feels a little weak. That’s not to say it’s a bad ad, it’s just that Jan Cabral and the guys have Fallon have had their work cut out to come up with something better than its predecessor. For our money the reason we’ve been a little disappointed with Paint and now Play-Doh has been the choice of music; both tracks chosen have felt a little bit clichéd.

Here it is so you can judge for yourself.

Article categories: TV Advertising