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2007 November | Marktd
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November 30, 2007

Inspiration: Illustation From Joanna

by Piers Fawkes in Creative Thinking, Design

Joanna is a Swedish artist living in DC. Her site shows some of her beautiful work including illustrations like this for Neo - a bimonthly magazine about politics and social issues.

Joanna

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Time To Advertise & Support PSFK?

by Piers Fawkes in Online Marketing

As some of you know, we no longer have a ad-rep and are doing it ourselves. we’re looking for some support in terms of advertising, programs and other sponsor-supported content (on and offline). Is it time you advertised on PSFK.com?

On average, we have a senior, thirty-something, creative, marketing and media professional audience. On a good day we get 12,000 page views across the network (see stats here). And here’s a quick snapshot of the sort of companies who visited PSFK.com in the last 12 hours (taken at 12pm EST Fri 30 Nov):

Abbott Mead Vickers Bbdo Ltd - United Kingdom
Abu Dhabi National Oil Company Abu Dhabi United Arab Emirates
Adair Capital Llc New York United States
Adam Internet Pty Ltd South Australia Australia
Allen & Company New York United States
Amalgamated Advertising Inc New York United States
Anomaly Communications Llc New York United States
Aol Uk England United Kingdom
Aquantive Inc Washington United States
Arnell Group New York United States
Ask Jeeves California United States
Aspen Square Management Inc Massachusetts United States
At&t Global Services Texas United States
At&t Worldnet Services - United States
Bahrain Telecommunications Company Al Manamah Bahrain
Bank One Columbus Na Ohio United States
Barneys Inc New York United States
Bartle Bogle Hegarty Ltd - Singapore
Bates Singapore Pte Ltd Singapore Singapore
Bbdo Lima Peru
Bbdo Hong Kong Limited Hong Kong (sar) Hong Kong
Best Buy Co. Inc Minnesota United States
Bmw-net - Germany
British Broadcasting Corporation England United Kingdom
British Museum England United Kingdom
Bskyb - United Kingdom
Bt Corporate Network England United Kingdom
Burson Marstellar Virginia United States
Butler Shine Stern And Partners California United States
Bw-headoffice England United Kingdom
Cambridge Incubator Inc Massachusetts United States
Carat_media Hong Kong (sar) Hong Kong
Chiat/day Inc California United States
Consolidated Edison Co. Of New York New York United States
Cox Communications Inc Arizona United States
Creative Artists Agency California United States
Crispin Porter & Bogusky Colorado United States
Current-tv England United Kingdom
D. Swarovski & Co - Austria
D’arcy Masius Bention & Bowles New York United States
Ddb London England United Kingdom
Deep Focus California United States
Del Campo Nazca Saatchi & Saatchi Publicidad Sa - Argentina
Dell Computer Corporation Texas United States
Deloitte & Touche New York United States
Deutsch Inc New York United States
Deutsche Telekom Ag Hamburg Germany
Digitas Massachusetts United States
Disney Worldwide Services Inc California United States
Dotglu New York United States
Double Click Inc New York United States
Dow Jones-telerate New Jersey United States
Eastman Kodak Company New York United States
Fashion Institute Of Technology New York United States
Fleishman Hillard New York United States
Flexcar District Of Columbia United States
Foote Cone & Belding Communications Inc New York United States
Goldman Sachs Company New York United States
Google Inc California United States
Guardianunlimited - United Kingdom
Harrah’s Entertainment Inc Tennessee United States
Harvard University Massachusetts United States
Hearst Corporation New York United States
Hutchison 3g Uk Limited Wales United Kingdom
Imagination Usa Inc New York United States
Intel Corporation California United States
J. Walter Thompson Madrid Spain Madrid Spain
Kimberly-clark Corporation Morelos Mexico
Korea Telecom - Korea, Republic Of
Leo Burnett Ltd - Hong Kong
Lexis Public Relations - United Kingdom
Mattel Inc Arizona United States
Mccann-erickson Inc New York United States
Media Temple Inc California United States
Mediacom - Germany
Mediacom Communications Corp Ohio United States
Microsoft Corp Washington United States
Modernista Massachusetts United States
Netscape Communications Corp California United States
Ogilvy & Mather Inc New York United States
Ogilvy & Mather(uk) England United Kingdom
Ogilvy Pr New York United States
O’melveny & Myers California United States
Oxfam Scotland United Kingdom
Pavone Advertising Pennsylvania United States
Philip Morris Moscow Moskva Russian Federation
Profero Interative Advertising - United Kingdom
Publicis Group England United Kingdom
Realnetworks Inc Washington United States
Saatchi & Saatchi A/s - Denmark
Shaw Communications Inc British Columbia Canada
Sony North America New Jersey United States
Sprint Pcs Colorado United States
Starwood Hotels Florida United States
Tbwa Chiat Day Ontario Canada
Tesco Ireland Ltd - Ireland
The Clorox Company California United States
The Procter And Gamble Company Ohio United States
Time Warner Telecom Inc - United States
Twentieth Century Fox California United States
Universal Music Group Inc New York United States
Universidad De Chile - Chile
Universidade Tecnica De Lisboa - Portugal
Universitaet Salzburg Salzburg Austria
University Of Alaska Alaska United States
University Of Alberta Alberta Canada
University Of California Davis California United States
University Of California San Diego California United States
University Of Cambridge - United Kingdom
University Of Liverpool (net-livnet) England United Kingdom
University Of Massachusetts Massachusetts United States
University Of Michigan Michigan United States
University Of Michigan Medical Center (mcit) Michigan United States
University Of Minnesota Minnesota United States
University Of North Carolina At Charlotte Virginia United States
University Of Oregon Oregon United States
University Of Pennsylvania Pennsylvania United States
University Of Pittsburgh Pennsylvania United States
University Of Portsmouth - United Kingdom
University Of Puerto Rico Puerto Rico Puerto Rico
University Of Salford England United Kingdom
University Of Teesside England United Kingdom
University Of Texas At Austin Texas United States
University Of Texas Health Center At Tyler Texas United States
University Of Tromso - Norway
University Of Vermont Vermont United States
University Of Victoria British Columbia Canada
University Of Washington Washington United States
University Of Waterloo Ontario Canada
Viacom Inc New York United States
Volkswagen Of America Michigan United States
Wieden & Kennedy Oregon United States
Wpp Group Usa Inc New York United States
Wunderman Interactive - France
Yahoo! New York United States
Yale University Massachusetts United States
Young & Rubicam Europe Ltd England United Kingdom

Contact details here.

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Fred Eerdekens

by Henry Lambert in Creative Thinking

Neo-Deo.jpg

A couple of days ago we posted about the John Lewis Christmas ads. Well over at Ads Are Boring they’ve dug up some work by artist Fred Eerdekens that is very similar to the work by Tim Noble & Sue Webster that inspired the John Lewis ads.

It’s a little more whimsical but equally lovely.

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Grand Theft Auto IV

by Henry Lambert in Creative Thinking

gtaIV.jpg

To promote the launch of the latest iteration of GTA, Rockstar Games have decided to venture beyond the usual ad campaign and built this rather impressive mural.

“[they] hired 4 mural artists to create this piece in a secluded warehouse in Williamsburg, Brooklyn. It took them 31 hours over the course of 2 days”

You can watch the creation of the ad here.

via AdGoodness

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November 29, 2007

PSFK Talks to Peter Rojas About Brands & Music

by Piers Fawkes in Entertainment, Music

A few days ago, Engadget-founder Peter Rojas sat down with PSFK to discuss the recent unveiling of his newest project, RCRD LBL, a network of brand sponsored record labels published in blog format offering free music and multimedia content from both established and emerging artists. RCRD LBL develops its own artistic content as well as serving as a portal to a diverse set of international labels that includes Germany’s Kompakt and U.S.’s Downtown Records (which holds Cold War Kids and Justice in its roster). Along with a growing list of DRM-free MP3s, the site offers commentary, tour dates, music streaming channels, and widgets to satisfy even the most avid music freaks. In the video, Peter also explains the dynamics of working with brands to support this venture.


During our chat, Rojas explained the thinking behind RCRD LBL and what makes it different than other labels and music aggregator sites. Some key points:- “The basic premise [of RCRD LBL] is that music should be free and legal, and the artists should get paid for it.”

- RCRD LBL offers a “social media experience rather than a retail one”

- RCRD LBL is geared towards young, tech-savvy, passionate music fans; tastemakers and early adopters.

- Brands are a critical part of the offering. RCRD LBL specializing in creating beyond-the-banner solutions for brands.

- In general, content on the internet is, and should be, free. And with music, which is basically another form of content, if you try to charge for it, there are too many alternatives out there and it becomes impossible to compete.

- The widgetized functionality of RCRD LBL is one of its key features - and all of it can be branded. By offering modular pieces, the site allows users to customize their experience as well as embed their favorite content onto their own sites (with sponsors message).

- Brands have been sponsoring music experiences for years (concerts, festivals, radio). The “sponsor-enabled experience” on RCRD LBL relies on forward thinking brands that the site’s users can identify with (like Puma and Virgin America, to name a few).

Thanks, Peter!

RCRD LBL

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Likemind Tomorrow (Fri 30th)

by Piers Fawkes in Creative Thinking

In 40 cities: www.likemind.us
And the Global Question we’re asking is a little self indulgent:

‘If you ran Likemind, how would you evolve it in 2008 and why?’

Those who can’t make it, why not answer the question at: http://wiki.likemind.us?

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Orangina Ad

by Henry Lambert in TV Advertising

In no way reinforcing national stereotypes comes this rather odd Orangina ad from France:

Via Another Planning Blog

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How To Do Digital… Planning

by Henry Lambert in Creative Thinking

The ever interesting Iain Tait has written a fantastic post on how to do digital planning. Obviously you need to have the core planning skills that any other planner would need but on top of this Iain points out that some very specific skills are required:

“I wanted to give a perspective on the big question ‘What is a digital planner?’. I know I don’t have the answer. I don’t think anyone does right now. The only thing I know for certain is that there’s a lot of uncertainty around what a digital planner is. I’ve seen lots of CVs and met lots of people. All of them nice people, some of them great planners, some of them not. All of them very very different.”

Iain’s tips are:
1. Be good at cutting and pasting
2. Be able to deconstruct the craft
3. Be able to expand (and contract) to fill the space available
4. Be a good, and patient, educator
5. Be a cyber-optimist and a hyper-cynic
6. Use the forces of geekdom
7. Don’t hate business, it’s your friend
8. Do things, make stuff
9. Be Non-Stick and Wipe-Kleen
10. Love what you do

Read the full post here.

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November 28, 2007

Google Plans To Do No Evil

by Henry Lambert in Branding

According to the Guardian, Google have thrown their considerable weight behind making renewable energy cheaper than coal. The initiative is called RE

“Google will focus initially on solar thermal power, wind power, geothermal systems and other “potential breakthrough” technologies. It wants to find cheaper, less polluting ways to supply its own demand for energy, as well as accelerate the replacement of fossil fuels for worldwide electricity generation.”

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