November 1, 2007
Brand Ideas: Fred Water On CNBC
If you’ve been a regular reader of PSFK or came to PSFK Conference Los Angeles 07, then you’ll know about Fred, the water who’s also your friend. A fresh product in a category of sameness that’s also tackling the modern challenges facing water bottled industry. CNBC took a recent look at Fred and interviewed Adam Gayner on the Big Idea show:
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