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How To Do Digital | Marktd
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November 27, 2007

How To Do Digital

by Henry Lambert

Believe it or not, there is still a huge amount of confusion and apprehension about the online world amongst agencies. Many people who’ve spent their whole lives working on printed media are now being confronted by digital media and some are shirking but others are taking the challenge in both hands.

If you’re one of the latter then James Cooper, creative director at Dare has posted some fantastic tips on how to do digital on Scamp’s blog:

“Doing digital is harder than TV. What? Yes, sorry folks, it’s true. The delivery of TV (and Press) has not changed since it started. In digital there are constant innovations that you need to keep up with. As a creative you will be expected to know how to come up with an idea for a site, what it looks like, how it should be delivered and how people will interact with it. No one is going to do this for you. Then you need to multiply this for all the other ways an idea can be expressed in digital other than a standard site; a facebook app, mobile, digital outdoor, banners, interactive TV, Second Life, YouTube and basically whatever some dude in California comes up with next. If you’re not interested in technical innovation then, again, don’t bother.”

Article categories: Online Marketing

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