The Power of The Gorilla

The sales results haven’t yet come in but we thought that it would be interesting to have a look at how the much heralded Cadbury’s Gorilla ad had performed in the context of Google searches.

Obviously this is only indicative of interest in the product/ad and its competitors - it’s very hard to search for specific products as so many have names with completely different connotations such as Mars. However, both Snickers and KitKat have run advertising this year and have only seen small spikes in search traffic. Cadbury’s however, have seen a huge spike in traffic at the end of Q3 this year.

The question is, are people interested in the chocolate or in the advertising?

Update:
Faris kindly pointed me in the direction of this Wikipedia article which states that:

“Cadbury reported that sales of Dairy Milk had increased 9% from the same period in 2006. Measurements of public perception of the brand carried out by market research firm YouGov showed that 20% more people looked favourably on the brand compared after the advert’s general release than before.”