How To Do Radio

Yet another great How To from Scamp’s blog. Once again he’s asked a superb guest writer to contribute and this week it’s come from Paul Burke, a legendary writer of radio ads.

“Radio will not boost your career prospects. British advertising is still in thrall to the visual. So, even an award winning radio campaign will bring you neither a giant pay rise nor a slew of creative directors beating a path to your door. Your work will be invisible. Literally. Its merits will go unreported in Private View and unrewarded as Pick of the Week.

“Still reading? Good. Because if you’re a real writer, as opposed to one indistinct half of a “creative team”, these drawbacks won’t bother you. You’ll find radio the purest and most satisfying medium of all.”