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2008 January | Marktd
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January 31, 2008

Sleek Push Pack Product Design

by Industrial Brand in Packaging Design

push-box.jpgCscout points us to a sleek new push pack box designed for Glyna, a Japanese sleep supplement powder that comes in long individual packets.

Other than the novelty of something new, the benefit to push packs is that the outer box remains intact after the initial opening, where as traditional boxes tend to get ripped to shreds with just the slightest bit of impatience.

Cscout: Push-Pack product design in Japan

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Chris Palmer Interview

by Henry Lambert in TV Advertising

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Creative Review recently interviewed Chris Palmer the founder of Gorgeous Productions, the people behind some of the best ads of recent times. Formerly a copywriter Palmer has risen through the advertising world to become one of the most in demand directors. He’s now setting his sights on directing feature films.

On the Creative Review blog they’ve asked him to talk through some of his best known ads:

“[Skoda] was an epic undertaking involving an ingredients list that included 180 eggs and 100kg of caster sugar. The ad became something of a documentary of the making of the car-cake, with the modelmakers themselves starring in the spot. “I knew exactly what I wanted to do in my head and we had four days to do it,” Palmer says of the shoot. “The interesting thing with this one was obviously we couldn’t do a rehearsal so we were literally finding things out as we went along. But I did play the role of the madman - I’d stand there saying, ‘what I’d like to do is this…’, looking around at a mass of faces with their jaws open, shaking their heads. Basically I had the world against me saying, ‘please don’t do it like that, please don’t [make it from real cake]’.”

“It was an interesting process talking to the modelmakers - it is insane, talking to a group of modelmakers about how I want to make a car out of cake. Just the initial tests, working out what the basic cake was at the beginning, was a trip in itself. The thing about things like that is that when they are finished, it’s so bloody easy and obvious, but the process is so different. I mean, I saw some horrendous… I saw things no human eye should see in the cake department.”

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New Levi’s Campaign

by Henry Lambert in Creative Thinking

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Here’s the latest UK campaign for Levi’s. After a few years in the wilderness this is a return to form for the jeans brand. The press ads use the line ‘Originals never fit’ and illustrate this with Americana shots from the viewer’s perspective of people staring in disbelief and horror at you.

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We particularly like the “Angry Father” execution which references Michel Gondry’s “Drugstore” commercial for Levi’s.

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Via and created byScamp

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PSFK Conference New York - Tickets On Sale

by Piers Fawkes in Creative Thinking

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Yep, we’re coming back to New York. On March 27, we’re going to hold PSFK Conference New York 2008 at the Art Directors Club in Manhattan. This year we present at a wide range of topics as we continue our focus on trends, inspiration and creative ideas.

Check the details we have so far: www.psfkconferencenewyork.com/ - As you see we’re already well ahead in planning the day (compared to last year) and we’ll update the speaker list and agenda as we complete it. (There’s RSS to track if you want).

Anyway - would love to have you all there on Thursday March 27.

Piers + The Team

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Inspiration: PEEL Book

by Piers Fawkes in Creative Thinking

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PEEL showcase the NYC sticker movement and features stickers, interviews and articles from the first eight issues of their magazine. Interviews include Shepard Fairey and SEEN. The Amazon book description reads:

Stickers have long been part of the street-art scene, but PEEL is the first magazine dedicated to this aspect of graffiti. Inspired by the wealth of stickers they saw all over New York City when they traveled there from Indianapolis, Indiana, to help with the Sept. 11 clean-up, Dave and Holly Combs have never been able to look at stickers the same. With every issue of PEEL, the couple feature art, and the community around it. Having evolved from a hand-made zine stuffed into plastic bags to a glossy, internationally distributed magazine, this book documents the development of PEEL and sticker culture, as both are intimately linked.

PEEL

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January 30, 2008

From The Club To Your Computer

by Henry Lambert in Creative Thinking, Media Planning & Strategy, Music, Online & Web Services


Though it’s still in test-tube mode, a new music site called Awdio feels like it could be on to something rather worthwhile. Apparently, the site streams live music from international hot-spots, hotels, festivals or even underground dj sets straight to your computer.

Awdio says that this site will deliver in a single weekend what music addicts traveling the world would collect in a year. If this really actualizes, Awdio could indeed revolutionize not only the way we listen to music, but could expose a great audience to styles of music and djs known only now by the musical-elite.

The one detail that makes me dubious is Awdio’s tagline: Back to Basis. I’m thinking they might have meant Back to Basics. Giving them the benefit of the doubt, I’ll derive that it is a phonetic thing as clued by the .co.uk URL and the phonetically-interpretable spelling of audio. Cute.

[via Three Billion]

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Information Architects Web Trends

by Henry Lambert in Creative Thinking

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Information Architects have created a web trends map for 2008. They’ve plotted the 300 most influential and successful websites on a Tokyo train area map.

You can download a PDF of the map or visit the clickable web version.

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One Page Magazine

by Henry Lambert in Creative Thinking

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One Page Magazine is an interesting exploration into how the contents of a magazine can be represented on just one page.

Some of the pieces show the position of all the advertisers logos on the front page whilst others show headlines or celebrity names.

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The difference between the logos in Vogue magazine vs those in the Economist tell an interesting story.

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Prints are available for just $6 whilst signed and numbered versions are $50.

via Love Creative

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A Little Perspective On The Target-Blogger Hype

by Piers Fawkes in Public Relations

Picture 27.pngSome of you might know that Target’s non-response to a blogger. Although the case highlights how large organizations still struggle to cope with citizen media, it also highlights the arrogance of bloggers. The thing is, Shaping Youth is a nobody - only after a lot of hype and linkage from other blogs, they’ve managed to get a very low Authority of 108 on Technorati (that means 108 blogs have lined to them in the last 6 months).

Consider the New Influentials post yesterday and the power of the link. Shaping Youth should be far from influential( although we’re sure some PR agency is waving all the blog posts now in front of a Target exec reminding them how much they need a blogger strategy). Does Target really need to react to anyone below the A List*? We’re not too sure why an organization really would bother replying to ShapingYouth emails, we’re not too sure we would.

New York Times Coverage

(* and we’re not saying we’re anywhere near that)

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The New Influentials

The New Influentials

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Lochness Monster Makes A Splash In Tokyo Bay

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What Do Students Look For In Advertising

What Do Students Look For In Advertising

Ypulse, the youth trends agency, have published some of the results from the Ypulse College Mashup survey that they recently ran with Survey U. As part of the survey they asked what students look… Continue reading

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The Science Of A Great Ad

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Super Bowl Ad Review Panel on Hey! Nielsen

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Now the site is up and running with a reported 32,000 members (though we suspect there are a fair amount are non-active members who wanted to see if it was a joke, like us.) Now we hear that Nielsen has announced it will use the site to gauge reactions to this year’s Super Bowl ads. Participants in the ad review panel, essentially an online focus group, will check in after commercial breaks to rate ads on a scale of 1 to 4, adding comments if they wish. Continue reading

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Inspiration: Brooklyn Lettering

Inspiration: Brooklyn Lettering

Paul says: In Brooklyn, commercial and industrial neighborhoods are the best places to find lettering since the buildings there have names, mottoes and other inscribed lettering as well as more obvious signage. In residential areas, walk-ups and tenement buildings from the end of the 19th century and Art Deco era offer prime examples, while the abundant brownstones and row houses—not to mention housing projects of the 1950s and ’60s—are not as conducive. Continue reading

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Commodore 64 Ad

Commodore 64 Ad

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Sky Movies - No Ads Ad

Sky Movies - No Ads Ad

We saw No Country For Old Men at the weekend and highly recommend it. However, this is an ad blog not a movie blog and one of the things that caught our attention was this… Continue reading

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Better Graffiti Ads

Better Graffiti Ads

Brandmauer.de are a bunch of architects and artists that want to make Berlin a little less grey (and of course, run a fun business). They want to paint the walls eith special materials or even grow plants on them to make everything cosier and prettier and less expensive. Continue reading

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Packaging: Paul & Joe For Perrier

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March of The Penguin Design

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Coversourcing

Coversourcing

Jeff Howe is releasing his Crowdsourcing book over here in the UK and to celebrate has decided to hold a competition for people to design the cover of the book.

Creative Review say:

“Howe defines Crowdsourcing as… Continue reading

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Where Apples Come From

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Over the past 10 years Apple have consistently produced stunning products. Whether they’ve been fruit coloured iMacs or brushed aluminium MacBook Pros they’ve had a very distinctive look.

Designed by the incredibly talented Jonathan Ive the… Continue reading

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Marketing And The Creative Application Of Technology

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Adrian over at new Minneapolis agency Zeus Jones has written about the learnings he’s made when he’s tried to apply technology to the marketing ideas he’s developed for his clients…. While agencies and clients talk about putting digital at the center of their campaigns - they are not actually (IMO) talking about putting technology very literally at the center of their marketing. Continue reading

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New Eco Icons

New Eco Icons

The Eco-Vis Challenge is a competition based on the idea that being aware of the current environmental crisis doesn’t mean that it is easy to recognize its extent and complexity of it. The “Eco-Vis Challenge” therefore invited artists and designers to submit projects which make meaningful patterns emerge from the mass of environmental data. Continue reading

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