Axe UK Avoids Crapping On Sister Brand Dove With A Decent Bit Of Cheekiness

7 Branding Lessons From The Dove Campaign
Over on the 'This Blog Sits At' site, Grant McCracken provides insight into the success of the Dove campaign. He says, " Dove was prepared to capture the tremendous...

Dove’s Webisodes
Dove is trying to get us to shower at night before bed and to do so, they've produced three pretty well put together webisodes of single mum Felicity Huffman who dr...

New Dove Ad
Dove always feels slightly hypocritical - on the one hand it's saying something that is a universal truth and attacking the status quo in women's cosmetics marketin...

Volvos Are Big And Boxy
Looking at some of the more controversial, interesting ads aimed at women over the last year or so has dragged something from the dark recesses of my mind that I am...

Great Brand Ideas
Over on his excellent planning blog, Adliterate, Richard Huntingdon has argued that great brand ideas are very rare. This has provoked some very interesting comment...

What Your Brand Should Podcast
By industry type, the team at Influx have written up a decent list of possible content types that brands could use in their podcasts. Examples include destination g...