January 29, 2008
The Science Of A Great Ad
To work out whether or not the masterpiece you’ve been slaving over for the past six months is going to be a success the chaps at Lunar BBDO have worked out a scientific and fool proof method.
((O x E)/X)) x D = G
Where
O is Originality
E is Execution
X is Expectation
D is Difficulty
and G is Greatness
So the secret to greatness is coming up with an original idea that is beautifully executed. You’ve got to hope that no great work has preceded it because if it has you could be in trouble. The more hurdles you overcome like dodgy client, poor agency or lack of budget.
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