February 29, 2008
Spike Jonze For Lakai
This is a fantastic piece of film from Spike Jonze promoting Lakai skate shoes.
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Stencil Set
Every week AceJet170 hosts ‘Found Type Friday’ and this week it’s a gem. Yantek of Fontef sent in his Flickr set of stencils which are quite special.
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RSPCA Free Range Chickens
The RSPCA, the UK’s animal welfare charity, have recently been campaigning to end the sale of battery farmed chicken. According to the Independent newspaper the campaign has been a roaring success with sales of battery farmed chickens down 10 million and record sales of free range.
To capitalise on this success the RSPCA commissioned Lunar BBDO to come up with the above press ad.
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Global Military Recruitment Ads
Ad Lab have compiled a YouTube playlist of military recruitment ads from around the world.
As you’d expect the majority are soaked in patriotism but overall they mostly feel like expensively shot corporate videos rather than finely tuned advertising. However, the Swedish work, illustrated above, really stands out.
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Shit Disco - OK
We spotted this new video from Shit Disco on MTV and thought it was pretty cool. Expect to see a slew of ads ‘inspired’ by this very shortly.
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New BBC Homepage
When people talk about good web design one of the most oft mentioned sites is the BBC’s. Because of the BBC’s remit its sites have to be fully accessible and easily navigable. This week they’ve launched a significantly refreshed homepage which looks set to compete with the likes of Google and Yahoo! as people’s homepage. It features customisable widgets, BBC search, web search and the latest on BBC iPlayer.
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MWM X Dunk. Vectorfunk Murals.
Matt Moore recently had created these vector-style massive vinyl Nike Dunk murals for an event at ROJO Artspace, Barcelona.
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Packaging: New Jawbone Sets
Bluetooth headset maker Bluetooth has released three new versions of it military tech enabled ear pieces: sweet talk, dirty talk and trash talk. All designed by Yves Behar.
Jawbone
[via Love To Talk: Jawbone’s Limited Edition Headsets - Josh Spear]
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February 27, 2008
Movie Tails
The New York Times has published a fantastic interactive graph of the ebb and flow of movie box office sales.
“Summer blockbusters and holiday hits make up the bulk of box office revenue each year, while contenders for the top Oscar awards tend to attract smaller audiences that build over time.”
It’s interesting to see how the shape of the graph has changed in recent times. Gone are the smaller peaks and longer tails of the 80s. In come huge spikes and shorter tales in the 00s.
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More Stories
Reebok’s Freestyle World Tour Collection
While Nike has been the clear frontrunner in the sneaker races with Nike Considered, Nike Be True, Nike Trash Talk, and of course Nike+, Reebok has been making some big strides lately. First, they launched their delicious Kool-Aid kicks. Now the footwear giant has debuted the Freestyle World Tour Collection. Continue reading
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Nike Women
This is a really nice, simple piece of advertising that just works.
via Hidden Persuader… Continue reading
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The Application Economy
David Armano has posted on the Application Economy a few times and has now created this diagram of just how it works. Simplified, the application economy is anything that provides the consumer with things… Continue reading
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Free
Chris Anderson, the Editor in Chief of Wired Magazine, has been working on his latest book, a follow-up to the Long Tail. This time Anderson is looking at the new economy of free e.g. how… Continue reading
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Research Inspiration: We Are Only Human
Fallon Planning have posted about an insightful web-community that calls itself ‘Only Human’. The concept is simple, but loaded. Members of Only Human share their stories publicly or anonymously with the community about… Continue reading
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Apple To Sponsor American Idol
According to this article in Variety, Apple is to start sponsoring American Idol:
“Apple has become a signature sponsor for “American Idol,” acquiring exclusive audio and video performance download rights to the hit Fox competish…
“On the… Continue reading
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Probably The Best Football Viral In The World
This is a great viral from Carlsberg. Filmed at AFC Wimbledon, the reaction of the crowd to the announcement makes it work brilliantly.
via Brandrepublic… Continue reading
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Poster Moderne
To celebrate the new high speed rail link between London and the Kent coast Andy Tuohy has created a set of lovely posters which hark back to the golden age of railways.
Via iLike… Continue reading
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Lovebites - Branded Content
Branded content arguably hasn’t exploded in the way that it was expected to, however, there have been some interesting experiments and Lovebites, commissioned by JWT for Sunsilk is one of them.
It runs in the adbreaks… Continue reading
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D & AD Lectures
Tony Davidson on collecting things from D&AD on Vimeo.
If you live outside the UK or aren’t a member of the D&AD it’s been impossible to see the President’s lectures. Thankfully the D&AD has embraced the… Continue reading
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Marketing Obama
This isn’t a political blog and doesn’t want to be. However, the way that Barack Obama has risen so far and so fast is a fascinating subject as he owes some of his success to… Continue reading
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Inspiration: Japanese Packaging Imitating Nature
An article takes a deep look at how nature and its connotations play a key role in Japanese aesthetics. The piece looks at themes such as Simplicity And Functionality, Bamboo Vessels, Wrapped Wrappers, Symbolic Representations, On The Surface, Naturally Straw and Boat Shapes. In her introduction she says: Continue reading
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Diesel Innovates On The Runway In 3D
Diesel unleashed their inner geek at their Spring / Summer 08 runway show. Called “Liquid Space”, Diesel delivered on what could be the future of the fashion show. Liquid Space of course featured… Continue reading
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Fiat Gets Fashionable
Fiat has risen to the top of the Brazilian auto market, being named top manufacturer for four consecutive years. The Automaker gained popularity due to their modern designs and modern thinking. Fiat launched the… Continue reading
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Direct Marketing: Brands You Can Hold
Based on the idea that the world is becoming increasingly dependent on all things digital, a UK based company called Matter has created the Matter Box. The Matter Box is simply a box full… Continue reading
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