February 14, 2008
Best Practices for Successful Eco-Labeling
Matt Heinz says that green labeling doesn’t need to be a high-risk, high-reward endeavor. If you have a good story to tell it’s almost all upside for your brand. Over on his site, he gives several best practices to employ when executing green labels that will accelerate their value and ROI. The tips include:
* Prove It
* Take Credit for What You’ve Always Done
* Encourage Interaction
* Encourage Participation
* Solicit Feedback
Best Practices for Successful Eco-Labeling | Sustainable Life Media
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