February 20, 2008
Fiat Gets Fashionable
Fiat has risen to the top of the Brazilian auto market, being named top manufacturer for four consecutive years. The Automaker gained popularity due to their modern designs and modern thinking. Fiat launched the first four-fuelled vehicles to the world and electric cars to Brazil. Now, Fiat has found that the best way to stay in young and urban Brazilians’ garages is through their closets.
This merchandising strategy that stretches Fiat’s brand into the clothing industry is a nice compliment to their sponsorship of São Paulo Fashion Week that dons pop-up cafes during the event.
Fiat collaborated with national and international designers including French Collective, Shobo Shobo, Zoomp, Alcides e Amigos, Amapô, Estùdio Mopa and Ndeur to create some seriously fashionable tee’s that stylish Brazilians could take to the streets.
You can find pictures of Fiat’s winter 2008 shirt line here and here.
[via coolhunting]
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