February 4, 2008

Google Geeks Flex Muscles at Microsoft

by Henry Lambert

Thoughts of demolishing the iconic and fun-loving brand image built on a yodel is leaving Yahoo! employees broken hearted but becoming more real in recent days.

Sadly, the inevitable has happened and Yahoo! has been put up for sale — or it is “exploring its options”. Wink.

The lamenting of the brand came with the news that Microsoft has put in a high, high bid as of Saturday.

But, in an unexpected turn of events, Google, arguably Yahoo!’s biggest competitor has come to Yahoo!’s aid and rescue, though, it is “very unlikely” that Google would actually acquire the brand that has less to yodel about lately.

zdnet has crunched some numbers and found that a Microsoft-Yahoo! combination may leave the leader in an uncomfortable, second place position, giving the Google guys a big motive to step in.

Here’s Google’s future should Yahoo! be sold to Microsoft:

Revenue:
Microsoft-Yahoo! 59.09 billion
Google 16.59 billion

Unique Monthly Visitors:
Microsoft-Yahoo! 1.2 billion
Google 588 million

Search Market Share:
Google 56.3%
Microsoft-Yahoo! 31.5%

Unique Email Subscribers:
Microsoft-Yahoo! 83.1 million
Google 55.6 million

Instant Messaging:
Microsoft-Yahoo! 47 million
Google 2 million

Page Views:
Microsoft-Yahoo! 15.6%
Google 7.7%

Perhaps there is more behind the comradely than brotherly-love, but who doesn’t want to fight against the defunization of a charismatic, albeit crippled, brand.

[via zdnet]
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Article categories: Online & Web Services

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