February 14, 2008
Superbowl Successes
Although ad critics have generally agreed that Coca-Cola’s balloon parade ad was the best in show at this year’s Superbowl, we must ask: what ads have been the most successful?
Performancing.com has found an interesting way to track the greatest recall of Superbowl Sunday’s ads using Google Trends. Performancing explains:
The advertisers don’t care if people like an ad. They care that people remember the ad and then make a purchase.
Based on Google Trends, this years most recalled spots have been for:
The NFL
Cadillac Escalade Hybrid
Godaddy.com
Hyundai Genesis
Audi R8.
Hope this doesn’t rain on Coke’s parade.
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