February 6, 2008
The History Of Adidas
Nike and Adidas have vied for the number one sporting apparel spot in the world for the past twenty years or so. For the majority of that time Nike have arguably had the upper hand thanks to their Just Do It campaigns and inspired choices of athletes to endorse.
Adidas’ latest campaign attempts to take grab some of the authenticity that Nike has made its own. Focussing on the story of Adi Dassler - the founder of Adidas - the ad shows his workshop and incorporates some of the most significant moments of culture that Adidas have been involved in; from Muhammad Ali to Liverpool Football Club to Oasis.
view it here.
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