April 4, 2008

Are Facebook Apps The New Branded Wasteland?

Three minds has a very interesting post on the recent trend for brands to create Facebook applications. The latest trend for brands looking to interact with their audience has been to create a brand related application. However, the last major web 2.0 craze for brands was Second Life which has ended up a desolate branded world.

“It feels like only yesterday when there was frenzy of blogging over Second Life. It seemed like an unstoppable hype machine. Bloggers, journalists, and marketers were painting a future with Second Life concerts, classrooms, and real-life brands selling virtual wares. Every adventurous brand willing to take a chance, from Coke to IBM to Toyota, hopped on the bandwagon. And then it all went silent.”

Article categories: Creative Thinking