April 1, 2008
Converse “Thank You”
Converse is a brand on a high. Thanks to a fashion trend their iconic footware has become ubiquitous amongst the cool and trendy. In Japan to celebrate their 100 birthday they’ve created a campaign to thank all those that have been loyal and helped them get to where they are today. The campaign asks customers to help them take the brand forward by commenting on products and creating ads using professionally generated assets.
Adverblog report:
“Basically Converse asks the users to become their advertising agency, and to carry out a series of actions to promote the brand. The better (and the more) they promote Converse, the more points they earn, points that can later be exchanged with products.”
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