April 3, 2008
Paul Arden RIP
The former creative director of Saatchi & Saatchi, Paul Arden has died aged 67. Creative Review said:
“Arden was responsible for some of the great campaigns of British advertising, including British Airways and Silk Cut. But he will also be remembered as one of the great characters of the industry
“Arden’s unconventional management style is legendary. When a piece of work failed to meet his exacting standards, it was not unknown for him to express his displeasure by jumping up and down on it. Yet the majority of those who worked with him cite his great passion and unyielding perfectionism as utterly inspirational. Even after stepping down from his full-time agency career, Arden continued to devote time to helping students and young creatives.
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