April 28, 2008

Using The iPhone To Empower Retail Staff

by Piers Fawkes

ifoAppleStore reports on innovation taking place in Apple stores. Apple already tracks the revenue performance of its retail stores in real time at the Cupertino headquarters, and can immediately spot purchase trends, new product success, returns and other activities. Now, that technology is being extended to managers at the stores themselves with special software installed on an iPhone, allow them to track sales, inventory and employee performance.

The software will also include complete contact information for the store employees, along with maps and contact information for other stores in the chain, creating a wireless, mobile source of valuable retail information.

[From ifoAppleStore: news and information about Apple Inc.’s retail stores]

 

Article categories: Retail, Web & Technology

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