May 6, 2008
Branded Utility Using Twitter
FrogFuel is an interesting example of an online application that uses the latest digital communication tool Twitter. The system lets users track their gas mileage by letting the system know the miles the user traveled on their last tank, the price they paid, and how many gallons they added to your car. FuelFrog compiles and trends the information about the gas mileage, the amount the user spends and more. All this is communicated via Twitter.
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