May 15, 2008
DKNY Ambient Campaign
We’ve seen these orange bikes dotted around Soho in London over the past few days. I’m not sure if you can ride them, but if anyone’s tried to nick them they’d certainly draw attention to themselves. It’s an attempt to highlight environmentalism and persuade people to cycle. The campaign hasn’t gone down that well with the city’s cyclists.
Apparently they’ve also tried this in New York.
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