May 13, 2008
Honda - Difficult Is Worth Doing
This is an interesting campaign from Honda. Having pushed the creative boundaries over the years thanks to a great strategy, Honda are now trying to innovate using media.
The latest campaign from the Japanese car manufacturer is made up of some outdoor posters:
Some short TV teasers:
Which all direct you to a blog:
It’ll be interesting to see if people genuinely engage or whether it’s an idea that just appeals to advertising types.
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