June 26, 2008

Google To Replace Online Media Agencies With Ad Planner

by Guy Brighton

ad_planning.pngGoogle Ad Planner is a free media planning tool that can help you identify websites your target customers are likely to visit - or so they say. Simply:

Define audiences by demographics and interests.
Search for websites relevant to your target audience.
Access unique users, page views, and other data for millions of websites from over 40 countries.
Easily build media plans for yourself or your clients
Create lists of websites where you’d like to advertise.
Generate aggregated website statistics for your media plan.

Job done

Article categories: Ad Biz, Media Planning & Strategy, Online Marketing, Web & Technology

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