Nike Rush Hour

Launch Party Ideas: Energy Drinks
When Land Rover launched a campaign themed "The New Rush" to promote the launch of their new Range Rover Sport, it created a soft drink, called "The New Rush," made...

Nike Air Book
Nike are brilliant at the detail of brand. They don't just make sports shoes and apparel, they create the story and myth around their products. The latest exampl...

Nike’s One Time Only
Nice animation. Also - nice that Nike gives the HTML code to let kids and folks like us put the video on our site. Nike ...

Polo 24 hour Interactive Window
Polo's new interactive window display is pretty rad. We're still not exactly clear as to why anyone would choose to shop on the sidewalk, but we like it anyways. ...

Westin Hotels
To promote Westin Hotels as 'places of renewal' they've created an interesting 'immersive' campaign in a host of US cities. Usually hectic places such as subway c...

Chuck Anderson @ Nike
Artist Chuck Anderson (aka NoPattern) dropped IF! a kind email to tell us that he's put up some photos of his latest work on his site. Check out the beautiful and u...