June 26, 2008
Virgin Gets Into Spore
Virgin America’s designer Jesse McMillin has collaborated with Sir Richard Branson himself to create a custom character for the new EA videogame Spore. They developed a “carbon-offsetting” creature developed for the game as part of a competition where $15,000 will get donated to the charity of the winners choice. Branson selected “Project Clean Water” a Virgin Unite project that will also be featured on Virgin America’s in-flight entertainment system later this summer.
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