July 2, 2008
Branding At Glastonbury
Brand Strategy Magazine Blog has a round up of brand promotions at the Glastonbury music festival. They spot Orange, Carlsberg and Red Bull. Here’s an excerpt:
Our favourite brand sponsorship, however, was one that we didn’t even realise was a branded spot for most of the weekend. Red Bull had a little stage with a bar, some western-type theme going on and only their bull logo in a subtle way on the front gave it away to passers-by that this was a sponsored area rather than an independent stage. There appeared to be some strange folks doing some 1930s American style bopping around and some groovy little bands getting people doing retro moves for much of the weekend. We asked around and lots of people appeared to have had a good long dance there before they picked up on the sponsorship. When they did, the universal view was that it was a fun place. So good work, Red Bull.
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