July 10, 2008

Cannes 2008 - A Review

If you weren’t there or you missed all the news about it, Creative Review have posted a round-up of all the Cannes Lions highlights.

“The quality of the winners in the Cyber Lions category shows that clients are finally (finally) realising that using the internet can be a boon for brands, and this year’s development of allowing internet films to be entered in the Film section was a shrewd one, especially as we are regularly seeing films made for the internet that are at least equal in quality to those that appear on TV.

“The Film awards showed that a lovingly crafted or amusing TV ad can still do its work, however, with the excellent Skittles Touch apparently nearly snatching the Grand Prix from Gorilla (it eventually got a Gold), and DDB London’s Night Drive for VW and Fallon’s Skoda Cake both picking up Golds.”

Article categories: Creative Thinking