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July 2, 2008

Get London Reading Campaign

by Guy Brighton

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Get London Reading is a campaign by Booktrust to get Londoners reading books set in London. To promote the campaign, KentLyons have created a selection of installations around London, showing extracts from books in situ. The extracts appear on pavements, windows and rubbish, as though the words have fallen from a book.

www.getlondonreading.co.uk
www.kentlyons.com

Article categories: Creative Thinking, Guerrilla Marketing, Media & Publishing, Outdoor Marketing

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