H&M’s Summerstore

Once again, the clever Marketing Folks from H&M have put up the H&M Summerstore at one of Hamburg’s oldest Beach Clubs- Strand Pauli. Backed by a huge H&M Blowup, the store fits nicely into the Beach Clubs architecture and design. It gives all the beach bums who forgot to bring their Bikini for a spontaneous sun-bath the convenience of a cheap buy.

More photos can be found on this Flickr Set.