July 18, 2008
Inspiration From Music Videos
This video from Santogold, Julian Casablancas and N.E.R.D displays a fantastic amount of creativity. We recently pitched for a huge bit of business in London and one of the thoughts that we considered was rather than creating an idea that was rooted in the brand and using it to create an emotion that resonated, we work back from the emotion we wanted to create in people and then link that back to the brand. I wonder if that’s how Pharell came up with this excellent promo?
Update: It’s part of the Connectivity campaign for Converse and an agency, Anomaly, created it. Thanks Faris
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One Response to “Inspiration From Music Videos”
Posted from: 67.202.21.134
August 11th, 2008 at 10:53 am
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