July 9, 2008

Onion Takes A Swipe At Branded Entertainment

by Guy Brighton

One of the big discussion topics in advertising and marketing is ‘branded content’. In their faux news show, the Onion imagines what TV content brands might create with a clip entitled ‘Home Depot Honors Fallen Soldiers With Great Prices On Tools’:

Home Depot Honors Fallen Soldiers With Great Prices On Tools

Article categories: Brand Experience, Entertainment, Home & Garden, TV Advertising

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