Product Development Big Brother Style

Revels is a UK chocolate brand. The product consists of chocolate covered raisins, peanuts, toffee, orange and coffee all in the same bag. Whilst everyone loves at least one flavour, they also tend to hate another.

Revels have decided that they need to lose the least popular sweet. To make this as fair as possible they’re creating a Big Brotheresque eviction.

The Guardian reports:

“A press campaign, by ad agency AMV BBDO, launches next week with the aim of getting the public to go to revelseviction.com to take part in the vote.

“The website features the six flavours - chocolate, raisin, coffee, Malteser, caramel and orange - with the strapline “Save the one you love, evict the one you hate”.

“On the site, there will also be a video of the eviction host - dressed in a removalman’s brown overcoat and playing a keyboard on the cliffs of Dover - who introduces the concept of the “grand Revels eviction”.

“One of the existing six Revels flavours will be replaced by a “limited edition mystery flavour” in November.

“Users vote online for the Revel flavour they hate the most, which is followed by a brief video clip about the sweet.

“They can also choose the form the “eviction” should take - a rocket, a Thelma & Louise-style remote control car, a cannon, a balloon, and a golf driver, with the host sending the Revel flavour off over the white cliffs of Dover to its end.”

Get rid of the raisin I say.