July 9, 2008

PSFK Conference Agenda

by Guy Brighton

OK. The conference in San Francisco is now a week away and we’re rather excited. We’ve got an amazing bunch of speakers talking about an amazing bunch of ideas and trends. And there’s a free party for anyone who can or can’t make it - co-hosted by Behance with drinks provided by Gawker Media.

Here is the latest agenda. If you’re in the area - come buy a ticket. If you’re not. Send this to a friend!

For Tickets: http://www.psfk.com/psfk-conference-san-francisco
AGENDA

8.00 Registration

8.30 Opening Remarks
PSFK founder Piers Fawkes welcomes the audience and introduces the agenda.

8.45 Trends-Should you care?
Ed Cotton (BSSP) explains why trends and inspiration matter - and how you can judge and use them.

9.15 San Francisco Snapshot
What makes the Bay Area tick? Colin Nagy (Attention) leads a discussion with passionate locals discuss what aspects of local culture inspire them the most. Panel includes Amit Gupta (Photojojo), Jeremy Townsend (Ghetto Gourmet), Kevin Allison (Financial Times) and Liz Dunn (funnyordie.com)

10.00 Shape The World
Chris Riley (Apple) explains how three Bay Area residents have shaped his world.

10.30 Coffee

10.50 New Art
Since opening her online and offline art galleries, Jen Bekman (20×200) has witnessed (and encouraged) and new movement of artists, themes and styles. Bekman talks about the trends she sees in art and artists’ use of technology to connect with art-lovers and buyers.

11.20 Make It With Us
Ezra Cooperstein (Current TV) and Andrew Hoppin (NASA) describe how to shake up large bureaucratic industries (e.g.: aerospace and broadcast media) by turning customers into creators and collaborators

12.00 Making Inspiration Matter
Gathering trends and ideas may be important but how do you take inspiration and create change? Gareth Kay (Modernista) leads a discussion with Eric Corey Freed (Organic Architect), Frank Striefler (Media Arts Lab) and Josh Morenstein (fuseprojects).

12.30 Lunch

1.40 Thoughtful Change
Jean-Marie Shields (Starbucks) explains that the future will embrace brands that connect with consumers by converting ideas into Thoughtful Change.

2.10 Aligning Interests
When cynical people admit they’re idealistic you might be on to something; Publisher and Founding Editor Max Schorr shares his inspirations and learnings from the beginning of GOOD Magazine.

2.40 Look & Feel
Creative designer and inventor of Red, the award winning In Flight Entertainment system for Virgin America, speaks about innovation in the cabin worldwide.

3.20 Coffee

3.40 Using It
How can companies and organizations leverage social media to enhance consumer dialog, evolve product offering and improve sales. Bootstrapping expert George Parker will lead a discussion with leading marketing innovators Adrian Ho (Zeus Jones), Mark Lewis (DDB), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence).

4.20 When Words Are Not Enough
Using experience design to enhance communications: George Murphy (Modo-Group) and John Pollard (Microsoft) describe how environments and technology helped consumers connect with the brand.

4.50 Behave
Josh Handy & Nate Pence talk about how they design the method way, and how design and creative both mirror and shape the organization.

5.20 Closing Remarks

7.00 We Like You Party With PSFK & Behance
Open to all at the Otis bar. Conference attendees will be automatically on the guest-list. Friends of Behance and PSFK can RSVP here.

Article categories: Brand Experience, Creative Thinking, Design, Food & Drink, Gaming, Guerrilla Marketing, Media Planning & Strategy, Mobile Marketing, Online & Web Services, Online Marketing, Public Relations, Web & Technology, Youth Marketing

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