Scoble : Participation Premium

Tech commentator Robert Scoble has some interesting thoughts around participation on the web. He says that his site (and his brand) gets more popular the more he comments and responds to comments - especially on services like Friend Feed. He calls this the ‘Participation Premium’:

What [I am] telling you is that you can easily get noticed in any community simply by participating. Yes, other factors do matter, but just by participating you’ll build an audience that “the popular kids” can’t get to.

…Now, the question is, why am I participating in FriendFeed more than I’m participating in the blogosphere lately?

Easy: I think the community over there is geekier and more technology savvy (not to mention friendlier) than any other I watch (and I watch a bunch). It’s amazing how fast FriendFeed is growing, too. Remember, I’ve only been on FriendFeed four months. After being on Twitter four months I only had a few hundred followers. FriendFeed is a very viral community and is changing daily as new people discover it.

Scobleizer — Tech geek blogger » Blog Archive The “Participation Premium” «