July 3, 2008

Skype’s Contagious Laughter Campaign

Skype has launched a new advertising campaign based on one of the most basic human emotions. Dubbed the “Skype Laughter Chain” it is the latest in the growing pool of viral marketing. The concept is simple, you record yourself laughing and if it is deemed contagious enough you will be added to the chain. The first video is just a sample of what’s to come and it seems straightforward enough, if not a tad lengthy. The preview video features a lovable baby, a woman trying to hide her unique chuckle and arguably the internet’s only laughter celebrity.

According to their website:

Laughter is a universal language

It’s no accident that LOL (Laugh Out Loud) is one of the most popular acronyms on the web – we all love to communicate, to share and feel part of a community. Laughter brings us closer together – it’s a language we all understand and everyone loves a good laugh.